/* ==========================================================================
   MARAŞ DİJİTAL — Tasarım Sistemi v3
   Light, editoryal, ajans kalitesinde arayüz.
   Marka: Mavi #1A56A0 · Turuncu #F37506 (logo ile eşleştirildi)
   ========================================================================== */

/* 1. TOKENS ---------------------------------------------------------------- */
:root {
  --ink: #0b1424;
  --ink-2: #2a3547;
  --muted: #5d6879;
  --subtle: #8a94a4;
  --line: #e6e8ec;
  --line-2: #eff1f4;

  --bg: #ffffff;
  --bg-soft: #f6f7f9;
  --bg-tint: #f1f5fa;

  --blue: #1a56a0;
  --blue-ink: #0f3a70;
  --blue-deep: #0b2b55;
  --blue-50: #eef4fb;
  --blue-100: #dbe7f6;

  --orange: #f37506;
  --orange-ink: #c45c00;
  --orange-50: #fff4ea;

  --green: #16a34a;
  --wa: #1faa59;
  --wa-ink: #168a47;

  --font-display: 'Inter Tight', 'Inter', system-ui, sans-serif;
  --font-body: 'Inter', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-serif: 'Instrument Serif', Georgia, serif;

  --r-sm: 8px;
  --r: 12px;
  --r-lg: 18px;
  --r-xl: 26px;

  --shadow-1: 0 1px 2px rgba(11, 20, 36, .05);
  --shadow-2: 0 1px 2px rgba(11, 20, 36, .04), 0 8px 24px -8px rgba(11, 20, 36, .10);
  --shadow-3: 0 2px 4px rgba(11, 20, 36, .04), 0 24px 56px -16px rgba(11, 20, 36, .18);

  --ease: cubic-bezier(.22, 1, .36, 1);
  --header-h: 84px;
  --container: 1240px;
  --gutter: 24px;
}

/* 2. RESET ----------------------------------------------------------------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 16px); }
body {
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink-2);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
  text-rendering: optimizeLegibility;
}
img, svg, video { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font: inherit; color: inherit; }
button { background: none; border: 0; cursor: pointer; }
ul, ol { list-style: none; }
::selection { background: var(--orange); color: #fff; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.sr-only:focus { position: fixed; left: 16px; top: 16px; width: auto; height: auto; clip: auto; z-index: 1000; background: #fff; padding: 10px 14px; border-radius: 8px; box-shadow: var(--shadow-2); }
:focus-visible { outline: 2px solid var(--blue); outline-offset: 3px; border-radius: 4px; }

/* Film grain — dekoratif, etkileşimi engellemez */
.grain {
  position: fixed; inset: -50%;
  width: 200%; height: 200%;
  pointer-events: none;
  z-index: 9999;
  opacity: .045;
  background-image: url('../images/noise.png');
  background-size: 180px 180px;
  mix-blend-mode: multiply;
}

/* 3. LAYOUT ---------------------------------------------------------------- */
.container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.container-narrow { max-width: 880px; }
.section { padding-block: clamp(72px, 9vw, 128px); position: relative; }
.section-sm { padding-block: clamp(48px, 6vw, 80px); }
.section-soft { background: var(--bg-soft); }
.section-tint { background: var(--bg-tint); }
.section + .section:not(.section-soft):not(.section-tint):not(.cta-band) { border-top: 1px solid var(--line-2); }

.grid { display: grid; gap: 24px; }
.grid-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.grid-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.grid-4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.split-wide { grid-template-columns: 1.1fr .9fr; }
.split-top { align-items: start; }
.sticky-col { position: sticky; top: calc(var(--header-h) + 84px); }

/* 4. TYPOGRAPHY ------------------------------------------------------------ */
h1, h2, h3, h4, h5 { font-family: var(--font-display); color: var(--ink); font-weight: 600; letter-spacing: -.025em; line-height: 1.1; }
.display { font-size: clamp(40px, 5.3vw, 76px); line-height: 1.0; letter-spacing: -.045em; font-weight: 600; }
.h1 { font-size: clamp(38px, 5vw, 68px); line-height: 1.03; letter-spacing: -.04em; }
.h2 { font-size: clamp(32px, 3.8vw, 54px); line-height: 1.06; letter-spacing: -.035em; }
.h3 { font-size: clamp(22px, 2vw, 28px); letter-spacing: -.02em; }
.h4 { font-size: 19px; letter-spacing: -.015em; }
.serif { font-family: var(--font-serif); font-style: italic; font-weight: 400; letter-spacing: -.01em; }
.accent { color: var(--orange); }
.accent-blue { color: var(--blue); }
.lead { font-size: clamp(17px, 1.35vw, 20px); line-height: 1.6; color: var(--muted); max-width: 620px; }
.muted { color: var(--muted); }
.mt-16 { margin-top: 16px; } .mt-24 { margin-top: 24px; } .mt-32 { margin-top: 32px; } .mt-48 { margin-top: 48px; }
.small { font-size: 14px; }

.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 12.5px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase;
  color: var(--blue);
}
.eyebrow::before { content: ''; width: 22px; height: 1.5px; background: currentColor; }
.eyebrow-num { font-variant-numeric: tabular-nums; color: var(--orange); }

.section-head { display: grid; grid-template-columns: 1fr 1fr; gap: 32px 64px; align-items: end; margin-bottom: clamp(40px, 5vw, 72px); }
.section-head .h2 { margin-top: 18px; }
.section-head .lead { justify-self: end; }
.section-head.flush { margin-bottom: 0; }
.pt-0 { padding-top: 0 !important; }
.section-head.center { grid-template-columns: 1fr; text-align: center; justify-items: center; }
.section-head.center .lead { justify-self: center; }

/* 5. BUTTONS --------------------------------------------------------------- */
.btn {
  --h: 50px;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  height: var(--h); padding: 0 22px;
  border-radius: var(--r);
  font-family: var(--font-body); font-size: 15px; font-weight: 600; letter-spacing: -.005em;
  white-space: nowrap; border: 1px solid transparent;
  transition: background-color .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease), transform .25s var(--ease), box-shadow .25s var(--ease);
}
.btn i { font-size: 18px; transition: transform .3s var(--ease); }
.btn:hover .ph-arrow-right, .btn:hover .ph-arrow-up-right { transform: translateX(3px); }
.btn:active { transform: translateY(1px); }
.btn-sm { --h: 42px; padding: 0 16px; font-size: 14px; }
.btn-lg { --h: 56px; padding: 0 26px; font-size: 16px; }
.btn-block { width: 100%; }

.btn-primary { background: var(--orange); color: #fff; box-shadow: 0 1px 0 rgba(255,255,255,.25) inset, 0 6px 16px -6px rgba(243,117,6,.55); }
.btn-primary:hover { background: #e06a03; }
.btn-dark { background: var(--ink); color: #fff; }
.btn-dark:hover { background: #1c2841; }
.btn-blue { background: var(--blue); color: #fff; }
.btn-blue:hover { background: var(--blue-ink); }
.btn-ghost { background: #fff; color: var(--ink); border-color: var(--line); box-shadow: var(--shadow-1); }
.btn-ghost:hover { border-color: #cfd4dc; background: var(--bg-soft); }
.btn-wa { background: var(--wa); color: #fff; box-shadow: 0 6px 16px -6px rgba(31,170,89,.55); }
.btn-wa:hover { background: var(--wa-ink); }
.btn-white { background: #fff; color: var(--ink); }
.btn-white:hover { background: #f1f3f6; }
.btn-outline-white { color: #fff; border-color: rgba(255,255,255,.35); }
.btn-outline-white:hover { background: rgba(255,255,255,.08); border-color: #fff; }

.link-arrow { display: inline-flex; align-items: center; gap: 8px; font-weight: 600; color: var(--ink); font-size: 15px; }
.link-arrow i { transition: transform .3s var(--ease); }
.link-arrow:hover { color: var(--blue); }
.link-arrow:hover i { transform: translateX(4px); }

/* 6. HEADER ---------------------------------------------------------------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  height: var(--header-h);
  background: rgba(255,255,255,.86);
  -webkit-backdrop-filter: saturate(180%) blur(16px);
  backdrop-filter: saturate(180%) blur(16px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, box-shadow .3s;
}
.site-header.is-scrolled { border-bottom-color: var(--line); box-shadow: 0 6px 24px -18px rgba(11,20,36,.25); }
.header-inner { height: 100%; display: flex; align-items: center; gap: 32px; }
.brand { display: flex; align-items: center; flex-shrink: 0; }
.brand img { height: 54px; width: auto; max-width: 280px; object-fit: contain; }

.main-nav { flex: 1; display: flex; justify-content: center; }
.nav-list { display: flex; align-items: center; gap: 4px; }
.nav-item { position: relative; }
.nav-link {
  display: inline-flex; align-items: center; gap: 6px;
  height: 40px; padding: 0 14px; border-radius: 10px;
  font-size: 15px; font-weight: 500; color: var(--ink-2); white-space: nowrap;
  transition: color .2s, background-color .2s;
}
.nav-link:hover, .nav-item:focus-within > .nav-link { color: var(--ink); background: var(--bg-soft); }
.nav-link.is-active { color: var(--ink); font-weight: 600; }
.nav-link.is-active::after { content: ''; width: 5px; height: 5px; border-radius: 50%; background: var(--orange); margin-left: 2px; }
.nav-link .ph-caret-down { font-size: 13px; transition: transform .25s var(--ease); }
.nav-item:hover .ph-caret-down { transform: rotate(180deg); }
.nav-tag { font-size: 10.5px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: var(--orange-ink); background: var(--orange-50); padding: 3px 7px; border-radius: 6px; }

.mega {
  position: absolute; top: calc(100% + 10px); left: 50%;
  width: 640px; padding: 10px;
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg);
  box-shadow: var(--shadow-3);
  display: grid; grid-template-columns: 1fr 1fr; gap: 4px;
  opacity: 0; visibility: hidden; transform: translate(-50%, 6px);
  transition: opacity .22s var(--ease), transform .22s var(--ease), visibility .22s;
}
.mega::before { content: ''; position: absolute; left: 0; right: 0; top: -12px; height: 12px; }
.nav-item:hover .mega, .nav-item:focus-within .mega { opacity: 1; visibility: visible; transform: translate(-50%, 0); }
.mega-link { display: flex; gap: 14px; padding: 14px; border-radius: 12px; transition: background-color .2s; }
.mega-link:hover { background: var(--bg-soft); }
.mega-ico { flex-shrink: 0; width: 40px; height: 40px; border-radius: 10px; display: grid; place-items: center; background: var(--blue-50); color: var(--blue); font-size: 21px; }
.mega-link.is-featured .mega-ico { background: var(--orange-50); color: var(--orange-ink); }
.mega-link strong { display: block; font-size: 15px; font-weight: 600; color: var(--ink); margin-bottom: 2px; }
.mega-link span { font-size: 13.5px; color: var(--muted); line-height: 1.45; }

.header-actions { display: flex; align-items: center; gap: 10px; flex-shrink: 0; }
.header-phone { display: inline-flex; align-items: center; gap: 8px; font-weight: 600; font-size: 15px; color: var(--ink); padding: 0 12px; height: 42px; border-radius: 10px; transition: background-color .2s; }
.header-phone:hover { background: var(--bg-soft); }
.header-phone i { color: var(--blue); font-size: 18px; }
.nav-toggle { display: none; width: 44px; height: 44px; border-radius: 12px; border: 1px solid var(--line); background: #fff; place-items: center; font-size: 22px; color: var(--ink); }

/* Mobile drawer */
.mobile-nav {
  position: fixed; inset: var(--header-h) 0 0 0; z-index: 99;
  background: #fff; padding: 20px var(--gutter) 120px;
  overflow-y: auto;
  opacity: 0; visibility: hidden; transform: translateY(-8px);
  transition: opacity .25s var(--ease), transform .25s var(--ease), visibility .25s;
}
.mobile-nav.is-open { opacity: 1; visibility: visible; transform: none; }
.mobile-nav-group { padding: 8px 0 16px; border-bottom: 1px solid var(--line-2); margin-bottom: 8px; }
.mobile-nav-label { font-size: 12px; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--subtle); padding: 8px 0; }
.mobile-nav a { display: flex; align-items: center; justify-content: space-between; padding: 14px 0; font-family: var(--font-display); font-size: 22px; font-weight: 600; letter-spacing: -.02em; color: var(--ink); }
.mobile-nav a i { font-size: 20px; color: var(--subtle); }
.mobile-nav .mobile-nav-cta { display: grid; gap: 10px; margin-top: 20px; }
.mobile-nav .mobile-nav-cta a { justify-content: center; font-family: var(--font-body); font-size: 16px; padding: 0; }
.mobile-nav .btn-wa,
.mobile-nav .btn-wa *,
.mobile-nav .btn-wa i {
  color: #ffffff !important;
  fill: #ffffff !important;
}
.mobile-nav .btn-wa i {
  font-size: 21px !important;
  color: #ffffff !important;
  margin-right: 6px;
}
body.nav-open { overflow: hidden; }

/* 7. HERO ------------------------------------------------------------------ */
.hero { position: relative; padding: clamp(48px, 7vw, 96px) 0 clamp(64px, 8vw, 112px); overflow: hidden; }
.hero::before {
  content: ''; position: absolute; inset: 0; z-index: -1;
  background:
    linear-gradient(to bottom, rgba(255,255,255,0) 60%, #fff),
    linear-gradient(90deg, var(--line-2) 1px, transparent 1px) 0 0 / 80px 80px,
    linear-gradient(var(--line-2) 1px, transparent 1px) 0 0 / 80px 80px;
  mask-image: radial-gradient(ellipse 70% 60% at 70% 30%, #000 30%, transparent 75%);
  -webkit-mask-image: radial-gradient(ellipse 70% 60% at 70% 30%, #000 30%, transparent 75%);
}
.hero-grid { display: grid; grid-template-columns: 1.02fr .98fr; gap: clamp(40px, 5vw, 72px); align-items: center; }
.hero-copy .display, .hero-copy .h1 { margin: 22px 0 24px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 34px; }
.hero-proof { display: flex; flex-wrap: wrap; gap: 10px 28px; margin-top: 40px; padding-top: 28px; border-top: 1px solid var(--line); }
.proof-item { display: flex; align-items: center; gap: 10px; font-size: 14.5px; font-weight: 500; color: var(--ink-2); }
.proof-item i { font-size: 20px; color: var(--blue); }

.hero-visual { position: relative; }
.hero-photo { position: relative; border-radius: var(--r-xl); overflow: hidden; aspect-ratio: 4 / 4.4; box-shadow: var(--shadow-3); }
.hero-photo.is-square { aspect-ratio: 1 / 1; }
.hero-photo.is-wide { aspect-ratio: 5 / 4; }
.hero-photo img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.06); }
.hero-photo::after { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(11,20,36,0) 50%, rgba(11,20,36,.35)); }
.hero-float { position: absolute; z-index: 2; }
.hero-float.f-dash { left: -56px; bottom: 44px; width: 340px; }
.hero-float.f-serp { right: -28px; top: 36px; width: 300px; }


/* Hero başlık animasyonu: kelimeler maskeden yükselir, vurgu çizgisi çizilir */
.hero-title .w { display: inline-block; position: relative; white-space: nowrap; }
.hero-title .w-mask { display: inline-block; overflow: hidden; vertical-align: top; padding: 0 .06em .14em; margin: 0 -.06em -.14em; }
.hero-title .w-in { display: inline-block; transform: translateY(112%) rotate(4deg); transform-origin: left bottom; opacity: 0; animation: wordUp 1s var(--ease) forwards; animation-delay: calc(.15s + var(--wi, 0) * .11s); }
.hero-title .w-hl .w-in { animation-name: wordUp, accentGlow; animation-duration: 1s, 3.2s; animation-delay: calc(.15s + var(--wi, 0) * .11s), 1.6s; animation-iteration-count: 1, infinite; animation-timing-function: var(--ease), ease-in-out; animation-fill-mode: forwards, none; }
.scribble { position: absolute; left: -2%; bottom: -.06em; width: 104%; height: .26em; overflow: visible; pointer-events: none; }
.scribble path { fill: none; stroke: var(--orange); stroke-width: 3.2; stroke-linecap: round; vector-effect: non-scaling-stroke; stroke-dasharray: 1; stroke-dashoffset: 1; opacity: .9; animation: drawLine .9s cubic-bezier(.65, 0, .35, 1) 1.15s forwards; }
.hero-title.is-done .w-in { opacity: 1; transform: none; }
.hero-title.is-done .w-in:not(.accent) { animation: none; }
.hero-title.is-done .w-hl .w-in { animation: accentGlow 3.2s ease-in-out infinite; }
.hero-title.is-done .scribble path { stroke-dashoffset: 0; }
@keyframes wordUp { to { transform: none; opacity: 1; } }
@keyframes drawLine { to { stroke-dashoffset: 0; } }
@keyframes accentGlow { 0%, 100% { color: var(--orange); } 50% { color: #ff9a3c; } }

/* Breadcrumb / page hero */
.page-hero { padding: clamp(40px, 6vw, 80px) 0 clamp(56px, 7vw, 96px); position: relative; overflow: hidden; }
.page-hero::before { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(180deg, var(--bg-tint), #fff 85%); }
.crumbs { display: flex; align-items: center; flex-wrap: wrap; gap: 8px; font-size: 13.5px; color: var(--muted); margin-bottom: 28px; }
.crumbs a:hover { color: var(--ink); }
.crumbs i { font-size: 12px; color: var(--subtle); }
.crumbs [aria-current] { color: var(--ink); font-weight: 500; }
.page-hero .h1 { margin: 20px 0 22px; }
.page-hero-media { border-radius: var(--r-xl); overflow: hidden; aspect-ratio: 5 / 4; box-shadow: var(--shadow-3); position: relative; }
.page-hero-media img { width: 100%; height: 100%; object-fit: cover; }

/* 8. MOCK UI (Google Ads paneli & SERP) ----------------------------------- */
.ui-card { background: #fff; border: 1px solid var(--line); border-radius: 16px; box-shadow: var(--shadow-3); overflow: hidden; font-family: var(--font-body); }
.ui-top { display: flex; align-items: center; justify-content: space-between; padding: 12px 16px; border-bottom: 1px solid var(--line-2); font-size: 12.5px; color: var(--muted); }
.ui-top b { color: var(--ink); font-weight: 600; display: inline-flex; align-items: center; gap: 8px; }
.ui-top b i { color: var(--orange); font-size: 16px; }
.g-mark { width: 18px; height: 18px; display: inline-block; }
.ui-chip { font-size: 11.5px; padding: 3px 8px; border-radius: 6px; background: var(--bg-soft); color: var(--muted); border: 1px solid var(--line-2); }
.ui-kpis { display: grid; grid-template-columns: repeat(2, 1fr); }
.ui-kpi { padding: 12px 16px; border-right: 1px solid var(--line-2); border-bottom: 1px solid var(--line-2); }
.ui-kpi:nth-child(2n) { border-right: 0; }
.ui-kpi small { display: block; font-size: 11.5px; color: var(--muted); margin-bottom: 2px; }
.ui-kpi strong { font-family: var(--font-display); font-size: 20px; color: var(--ink); letter-spacing: -.02em; font-weight: 600; }
.ui-kpi em { font-style: normal; font-size: 11.5px; font-weight: 600; color: var(--green); margin-left: 6px; }
.ui-chart { padding: 12px 12px 8px; }
.ui-chart svg { width: 100%; height: auto; }
.ui-legend { display: flex; gap: 14px; padding: 0 16px 14px; font-size: 11.5px; color: var(--muted); }
.ui-legend span { display: inline-flex; align-items: center; gap: 6px; }
.ui-legend span::before { content: ''; width: 10px; height: 3px; border-radius: 2px; background: var(--c); }

.serp { padding: 16px 18px 18px; }
.serp-search { display: flex; align-items: center; gap: 10px; height: 40px; padding: 0 14px; border: 1px solid var(--line); border-radius: 999px; font-size: 13.5px; color: var(--ink); box-shadow: 0 1px 4px rgba(32,33,36,.08); margin-bottom: 16px; }
.serp-search i { color: var(--subtle); }
.serp-ad small { display: block; font-size: 11.5px; font-weight: 700; color: var(--ink); margin-bottom: 6px; }
.serp-site { display: flex; align-items: center; gap: 10px; margin-bottom: 4px; }
.serp-fav { width: 26px; height: 26px; border-radius: 50%; background: var(--bg-soft); border: 1px solid var(--line); display: grid; place-items: center; overflow: hidden; }
.serp-fav img { width: 18px; height: auto; }
.serp-site div { line-height: 1.25; }
.serp-site b { display: block; font-size: 13px; font-weight: 500; color: #202124; }
.serp-site span { font-size: 11.5px; color: #4d5156; }
.serp-title { display: block; font-size: 17px; color: #1a0dab; line-height: 1.3; margin: 6px 0 4px; font-weight: 400; }
.serp-desc { font-size: 12.5px; color: #4d5156; line-height: 1.5; }
.serp-links { display: flex; flex-wrap: wrap; gap: 6px 14px; margin-top: 8px; font-size: 13px; color: #1a0dab; }


/* Lighthouse skor kartı */
.lh .ui-top i { font-size: 16px; color: var(--green); }
.lh-scores { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; padding: 18px 14px 20px; }
.lh-score { position: relative; display: grid; justify-items: center; gap: 8px; text-align: center; }
.lh-score svg { width: 56px; height: 56px; transform: rotate(-90deg); }
.lh-score circle { fill: #e8f7ee; stroke: #e8f7ee; stroke-width: 3; }
.lh-score .lh-arc { fill: none; stroke: #0cce6b; stroke-linecap: round; stroke-dasharray: calc(var(--v) * 1px) 100px; }
.lh-score svg circle { r: 15.9155; }
.lh-score b { position: absolute; top: 0; height: 56px; display: grid; place-items: center; font-family: var(--font-display); font-size: 17px; font-weight: 600; color: #0a7a3e; }
.lh-score span { font-size: 11.5px; color: var(--muted); line-height: 1.2; }

/* 9. MARQUEE --------------------------------------------------------------- */
.marquee { border-block: 1px solid var(--line); padding: 22px 0; overflow: hidden; background: #fff; }
.marquee-label { text-align: center; font-size: 12.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--subtle); font-weight: 600; margin-bottom: 18px; }
.marquee-track { display: flex; gap: 56px; width: max-content; animation: marquee 40s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-item { display: inline-flex; align-items: center; gap: 12px; font-family: var(--font-display); font-size: 22px; font-weight: 500; color: #9aa3b2; letter-spacing: -.02em; white-space: nowrap; }
.marquee-item i { font-size: 22px; color: #b5bcc8; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* 10. STATS ---------------------------------------------------------------- */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line); }
.stat { padding: 32px 28px 8px 0; }
.stat + .stat { padding-left: 28px; border-left: 1px solid var(--line); }
.stat strong { display: block; font-family: var(--font-display); font-size: clamp(38px, 4vw, 56px); font-weight: 600; letter-spacing: -.045em; color: var(--ink); line-height: 1; }
.stat strong sup { font-size: .45em; color: var(--orange); vertical-align: top; margin-left: 2px; letter-spacing: 0; }
.stat span { display: block; margin-top: 12px; font-size: 14.5px; color: var(--muted); max-width: 220px; }

/* 11. PINNED STEPS (Google Ads) ------------------------------------------- */
.pin-layout { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.pin-aside { position: sticky; top: calc(var(--header-h) + 32px); }
.pin-aside .h2 { margin: 18px 0 20px; }
.pin-stage { margin-top: 36px; display: grid; }
.pin-panel { grid-area: 1 / 1; align-self: start; opacity: 0; transform: translateY(12px) scale(.985); pointer-events: none; transition: opacity .2s ease, transform .2s ease; }
.pin-panel.is-active { opacity: 1; transform: none; pointer-events: auto; transition: opacity .5s var(--ease) .18s, transform .6s var(--ease) .18s; }
.steps { display: grid; gap: 20px; }
.step {
  padding: 32px; border: 1px solid var(--line); border-radius: var(--r-lg); background: #fff;
  min-height: 300px; display: flex; flex-direction: column;
  transition: border-color .35s, box-shadow .35s, opacity .35s;
}
.step.is-active { border-color: var(--blue-100); box-shadow: var(--shadow-2); }
.step-num { font-family: var(--font-display); font-size: 14px; font-weight: 600; color: var(--subtle); letter-spacing: .02em; }
.step.is-active .step-num { color: var(--orange); }
.step h3 { margin: 18px 0 12px; font-size: 26px; }
.step p { color: var(--muted); }
.step ul { margin-top: auto; padding-top: 22px; display: flex; flex-wrap: wrap; gap: 8px; }
.tag { display: inline-flex; align-items: center; gap: 6px; font-size: 13px; font-weight: 500; padding: 6px 11px; border-radius: 8px; background: var(--bg-soft); color: var(--ink-2); border: 1px solid var(--line-2); }

/* Mini panel varyantları */
.mini-list { padding: 8px 0; }
.mini-row { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 11px 16px; font-size: 13px; border-bottom: 1px solid var(--line-2); }
.mini-row:last-child { border-bottom: 0; }
.mini-row b { font-weight: 600; color: var(--ink); }
.mini-row span { color: var(--muted); }
.pill-ok { font-size: 11.5px; font-weight: 600; color: var(--green); background: #ecfdf3; padding: 3px 8px; border-radius: 6px; }
.pill-warn { font-size: 11.5px; font-weight: 600; color: #b42318; background: #fef3f2; padding: 3px 8px; border-radius: 6px; }
.pill-blue { font-size: 11.5px; font-weight: 600; color: var(--blue); background: var(--blue-50); padding: 3px 8px; border-radius: 6px; }
.bar { height: 6px; border-radius: 3px; background: var(--line-2); overflow: hidden; width: 90px; }
.bar i { display: block; height: 100%; background: var(--blue); border-radius: 3px; }

/* 12. CALCULATOR ----------------------------------------------------------- */
.calc { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); border-radius: var(--r-xl); overflow: hidden; background: #fff; box-shadow: var(--shadow-2); }
.calc-input { padding: clamp(28px, 4vw, 48px); border-right: 1px solid var(--line); }
.calc-output { padding: clamp(28px, 4vw, 48px); background: var(--bg-soft); display: flex; flex-direction: column; }
.calc-budget { display: flex; align-items: baseline; justify-content: space-between; margin: 28px 0 16px; }
.calc-budget label { font-size: 14px; color: var(--muted); font-weight: 500; }
.calc-budget output { font-family: var(--font-display); font-size: clamp(34px, 3.4vw, 46px); font-weight: 600; letter-spacing: -.04em; color: var(--ink); }
.range { -webkit-appearance: none; appearance: none; width: 100%; height: 6px; border-radius: 3px; background: linear-gradient(90deg, var(--orange) var(--p, 30%), var(--line) var(--p, 30%)); outline: none; }
.range::-webkit-slider-thumb { -webkit-appearance: none; width: 24px; height: 24px; border-radius: 50%; background: #fff; border: 2px solid var(--orange); box-shadow: 0 2px 8px rgba(11,20,36,.2); cursor: grab; }
.range::-moz-range-thumb { width: 22px; height: 22px; border-radius: 50%; background: #fff; border: 2px solid var(--orange); cursor: grab; }
.range-scale { display: flex; justify-content: space-between; font-size: 12.5px; color: var(--subtle); margin-top: 10px; }
.calc-results { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--r); overflow: hidden; margin-bottom: 24px; }
.calc-result { background: #fff; padding: 18px 20px; }
.calc-result small { display: block; font-size: 13px; color: var(--muted); margin-bottom: 4px; }
.calc-result strong { font-family: var(--font-display); font-size: 26px; font-weight: 600; letter-spacing: -.03em; color: var(--ink); }
.calc-result.is-hl strong { color: var(--orange-ink); }
.calc-note { font-size: 12.5px; color: var(--subtle); margin-top: auto; padding-top: 16px; }

/* 13. STACKING SERVICE CARDS ---------------------------------------------- */
.stack { display: grid; gap: 28px; }
.stack-card {
  position: sticky; top: calc(var(--header-h) + 24px + var(--i, 0) * 16px);
  display: grid; grid-template-columns: 1.05fr .95fr; gap: 0;
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-xl);
  overflow: hidden; min-height: 520px;
  box-shadow: 0 -10px 40px -24px rgba(11,20,36,.25);
  transform-origin: center top;
  will-change: transform;
}
.stack-body { padding: clamp(32px, 4vw, 56px); display: flex; flex-direction: column; }
.stack-top { display: flex; align-items: center; justify-content: space-between; margin-bottom: 40px; }
.stack-index { font-family: var(--font-display); font-size: 15px; font-weight: 600; color: var(--subtle); }
.stack-ico { width: 52px; height: 52px; border-radius: 14px; display: grid; place-items: center; font-size: 26px; background: var(--blue-50); color: var(--blue); }
.stack-card.is-featured .stack-ico { background: var(--orange-50); color: var(--orange-ink); }
.stack-body h3 { font-size: clamp(28px, 3vw, 40px); letter-spacing: -.035em; margin-bottom: 16px; }
.stack-body > p { color: var(--muted); font-size: 17px; max-width: 520px; }
.checklist { display: grid; gap: 12px; margin: 28px 0 36px; }
.checklist li { display: flex; gap: 12px; align-items: flex-start; font-size: 15.5px; color: var(--ink-2); }
.checklist strong { color: var(--ink); font-weight: 600; }
.checklist li i { flex-shrink: 0; margin-top: 2px; width: 22px; height: 22px; border-radius: 50%; display: grid; place-items: center; font-size: 13px; background: var(--blue-50); color: var(--blue); }
.stack-actions { margin-top: auto; display: flex; flex-wrap: wrap; gap: 10px; }
.stack-media { position: relative; overflow: hidden; background: var(--bg-soft); }
.stack-media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.stack-badge { position: absolute; left: 20px; bottom: 20px; z-index: 1; background: rgba(255,255,255,.94); backdrop-filter: blur(8px); border-radius: 12px; padding: 12px 16px; box-shadow: var(--shadow-2); font-size: 13px; color: var(--muted); }
.stack-badge strong { display: block; font-family: var(--font-display); font-size: 22px; letter-spacing: -.03em; color: var(--ink); }

/* 14. HORIZONTAL CASES ----------------------------------------------------- */
.hscroll { position: relative; overflow: hidden; padding-block: clamp(72px, 9vw, 120px); background: var(--bg-soft); }
.hscroll-head { display: flex; justify-content: space-between; align-items: end; gap: 32px; margin-bottom: 48px; }
.hscroll-head .h2 { margin-top: 18px; max-width: 640px; }
.hscroll-progress { width: 180px; height: 2px; background: var(--line); border-radius: 2px; overflow: hidden; flex-shrink: 0; }
.hscroll-progress i { display: block; height: 100%; width: 0; background: var(--ink); }
.hscroll { --hs-pad: max(var(--gutter), calc((100vw - var(--container)) / 2 + var(--gutter))); }
.hscroll-viewport { scroll-padding-inline: var(--hs-pad); overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
.hscroll-viewport::-webkit-scrollbar { display: none; }
.hscroll.is-pinned .hscroll-viewport { overflow: visible; }
.hscroll-track { display: flex; gap: 24px; width: max-content; padding-inline: var(--hs-pad); will-change: transform; }
.case {
  width: clamp(300px, 34vw, 460px); flex-shrink: 0; scroll-snap-align: start;
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-xl); overflow: hidden;
  display: flex; flex-direction: column;
  transition: box-shadow .35s var(--ease), transform .35s var(--ease);
}
.case:hover { box-shadow: var(--shadow-3); transform: translateY(-4px); }
.case-media { aspect-ratio: 16 / 11; overflow: hidden; position: relative; }
.case-media img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease); }
.case:hover .case-media img { transform: scale(1.04); }
.case-sector { position: absolute; top: 16px; left: 16px; background: rgba(255,255,255,.94); backdrop-filter: blur(6px); font-size: 12.5px; font-weight: 600; color: var(--ink); padding: 6px 11px; border-radius: 8px; }
.case-body { padding: 26px 26px 28px; display: flex; flex-direction: column; flex: 1; }
.case-body h3 { font-size: 22px; letter-spacing: -.02em; margin-bottom: 10px; }
.case-body p { font-size: 15px; color: var(--muted); }
.case-metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-top: auto; padding-top: 24px; border-top: 1px solid var(--line-2); }
.case-body p + .case-metrics { margin-top: 24px; }
.case-metrics strong { display: block; font-family: var(--font-display); font-size: 22px; font-weight: 600; letter-spacing: -.03em; color: var(--ink); }
.case-metrics span { font-size: 12.5px; color: var(--muted); }
.case-end { width: clamp(280px, 26vw, 360px); flex-shrink: 0; border-radius: var(--r-xl); background: var(--blue-deep); color: #fff; padding: 36px; display: flex; flex-direction: column; justify-content: space-between; scroll-snap-align: start; }
.case-end h3 { color: #fff; font-size: 28px; letter-spacing: -.03em; }
.case-end p { color: rgba(255,255,255,.72); margin-top: 12px; }

/* 15. FEATURE CARDS / BENTO ----------------------------------------------- */
.card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg);
  padding: 32px; position: relative;
  transition: border-color .3s, box-shadow .3s var(--ease), transform .3s var(--ease);
}
.card:hover { border-color: #d6dbe3; box-shadow: var(--shadow-2); }
.card-ico { width: 48px; height: 48px; border-radius: 12px; display: grid; place-items: center; font-size: 24px; background: var(--blue-50); color: var(--blue); margin-bottom: 24px; }
.card-ico.is-orange { background: var(--orange-50); color: var(--orange-ink); }
.card-ico.is-green { background: #ecfdf3; color: var(--green); }
.card h3 { font-size: 20px; letter-spacing: -.02em; margin-bottom: 10px; }
.card p { color: var(--muted); font-size: 15.5px; }
.card .tags { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 20px; }
.card-kicker { font-size: 13px; font-weight: 600; color: var(--orange-ink); margin-bottom: 6px; display: block; }

.bento { display: grid; grid-template-columns: repeat(6, 1fr); gap: 20px; }
.bento > *, .bento .span-2 { grid-column: span 2; }
.bento .span-3 { grid-column: span 3; }
.bento .span-4 { grid-column: span 4; }
.bento .span-6 { grid-column: span 6; }
.card-feature { background: var(--blue-deep); border-color: transparent; color: rgba(255,255,255,.75); overflow: hidden; }
.card-feature h3 { color: #fff; font-size: 26px; }
.card-feature p { color: rgba(255,255,255,.72); }
.card-feature .card-ico { background: rgba(255,255,255,.1); color: #fff; }
.card-feature .tag { background: rgba(255,255,255,.08); border-color: rgba(255,255,255,.12); color: #fff; }

.media-frame { border-radius: var(--r-xl); overflow: hidden; position: relative; box-shadow: var(--shadow-3); }
.media-frame img { width: 100%; height: 100%; object-fit: cover; aspect-ratio: 5 / 4; }
.media-note { position: absolute; right: 20px; bottom: 20px; background: #fff; border-radius: 14px; padding: 16px 18px; box-shadow: var(--shadow-3); max-width: 260px; }
.media-note strong { display: block; font-family: var(--font-display); font-size: 28px; letter-spacing: -.04em; color: var(--ink); line-height: 1; }
.media-note span { font-size: 13.5px; color: var(--muted); }

/* 16. PROCESS -------------------------------------------------------------- */
.process { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; counter-reset: p; }
.process-item { padding: 28px 28px 0 0; border-top: 1px solid var(--line); position: relative; }
.process-item::before { content: ''; position: absolute; top: -1px; left: 0; width: 48px; height: 2px; background: var(--orange); }
.process-item + .process-item { padding-left: 28px; }
.process-item + .process-item::before { left: 28px; }
.process-item small { font-family: var(--font-display); font-size: 14px; font-weight: 600; color: var(--subtle); }
.process-item h3 { font-size: 21px; margin: 14px 0 10px; letter-spacing: -.02em; }
.process-item p { font-size: 15px; color: var(--muted); }
.process-item .process-time { display: inline-block; margin-top: 16px; font-size: 13px; font-weight: 600; color: var(--blue); }

/* 17. COMPARISON ---------------------------------------------------------- */
.compare { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); border-radius: var(--r-xl); overflow: hidden; }
.compare-col { padding: clamp(28px, 4vw, 44px); }
.compare-col + .compare-col { border-left: 1px solid var(--line); background: var(--blue-50); }
.compare-col h3 { font-size: 20px; margin-bottom: 22px; display: flex; align-items: center; gap: 10px; }
.compare-col li { display: flex; gap: 12px; padding: 12px 0; border-top: 1px solid var(--line-2); font-size: 15.5px; }
.compare-col li i { flex-shrink: 0; font-size: 20px; margin-top: 1px; }
.compare-col:first-child li { color: var(--muted); }
.compare-col:first-child li i { color: #c0c6d0; }
.compare-col + .compare-col li { border-top-color: var(--blue-100); color: var(--ink); }
.compare-col + .compare-col li i { color: var(--blue); }

/* 18. PRICING / PACKAGES -------------------------------------------------- */
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; align-items: stretch; }
.plan { border: 1px solid var(--line); border-radius: var(--r-xl); padding: 32px; background: #fff; display: flex; flex-direction: column; }
.plan.is-pop { border-color: var(--ink); box-shadow: var(--shadow-3); position: relative; }
.plan-flag { position: absolute; top: -12px; left: 32px; background: var(--ink); color: #fff; font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 6px; }
.plan h3 { font-size: 22px; }
.plan > p { color: var(--muted); font-size: 15px; margin: 8px 0 20px; min-height: 48px; }
.plan-for { font-size: 13.5px; font-weight: 600; color: var(--ink); padding: 12px 0; border-block: 1px solid var(--line-2); margin-bottom: 20px; }
.plan .checklist { margin: 0 0 28px; }
.plan .btn { margin-top: auto; }

/* 19. FAQ ----------------------------------------------------------------- */
.faq-layout { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.faq-layout .faq-aside { position: sticky; top: calc(var(--header-h) + 32px); }
.faq-aside .h2 { margin: 18px 0 18px; }
.faq-list { border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-question { width: 100%; display: flex; align-items: center; justify-content: space-between; gap: 24px; padding: 24px 0; text-align: left; font-family: var(--font-display); font-size: 19px; font-weight: 500; letter-spacing: -.015em; color: var(--ink); }
.faq-question i { flex-shrink: 0; width: 32px; height: 32px; border-radius: 50%; border: 1px solid var(--line); display: grid; place-items: center; font-size: 15px; transition: transform .35s var(--ease), background-color .25s, color .25s, border-color .25s; }
.faq-item.is-open .faq-question i { transform: rotate(45deg); background: var(--ink); color: #fff; border-color: var(--ink); }
.faq-answer { max-height: 0; overflow: hidden; transition: max-height .45s var(--ease); }
.faq-answer p { padding: 0 56px 26px 0; color: var(--muted); font-size: 16px; }

/* 20. WHATSAPP BUILDER ---------------------------------------------------- */
.builder { display: grid; grid-template-columns: 1.15fr .85fr; border: 1px solid var(--line); border-radius: var(--r-xl); overflow: hidden; background: #fff; box-shadow: var(--shadow-2); }
.builder-form { padding: clamp(28px, 4vw, 48px); }
.builder-step + .builder-step { margin-top: 28px; }
.builder-step > span { display: flex; align-items: center; gap: 10px; font-size: 14px; font-weight: 600; color: var(--ink); margin-bottom: 12px; }
.builder-step > span b { width: 22px; height: 22px; border-radius: 50%; background: var(--ink); color: #fff; font-size: 12px; display: grid; place-items: center; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { height: 40px; padding: 0 16px; border-radius: 10px; border: 1px solid var(--line); background: #fff; font-size: 14.5px; font-weight: 500; color: var(--ink-2); transition: all .2s var(--ease); display: inline-flex; align-items: center; gap: 8px; }
.chip i { font-size: 17px; color: var(--subtle); }
.chip:hover { border-color: #c9cfd8; color: var(--ink); }
.chip.is-selected { background: var(--ink); border-color: var(--ink); color: #fff; }
.chip.is-selected i { color: #fff; }
.builder-preview { background: #efeae2; padding: clamp(24px, 3vw, 40px); display: flex; flex-direction: column; position: relative; }
.builder-preview::before { content: ''; position: absolute; inset: 0; opacity: .5; background-image: radial-gradient(rgba(0,0,0,.05) 1px, transparent 1px); background-size: 14px 14px; }
.wa-head { position: relative; display: flex; align-items: center; gap: 12px; margin-bottom: 20px; }
.wa-avatar { width: 40px; height: 40px; border-radius: 50%; background: #fff; display: grid; place-items: center; overflow: hidden; box-shadow: var(--shadow-1); }
.wa-avatar img { width: 30px; }
.wa-head b { display: block; font-size: 15px; color: var(--ink); }
.wa-head span { font-size: 12.5px; color: var(--wa-ink); }
.wa-bubble { position: relative; align-self: flex-end; max-width: 92%; background: #d9fdd3; border-radius: 12px 0 12px 12px; padding: 12px 14px 22px; font-size: 14px; line-height: 1.55; color: #111b21; white-space: pre-line; box-shadow: 0 1px 1px rgba(0,0,0,.08); }
.wa-bubble time { position: absolute; right: 10px; bottom: 5px; font-size: 11px; color: #667781; }
.builder-preview .btn { position: relative; margin-top: auto; }
.builder-preview .wa-bubble { margin-bottom: 24px; }

/* 21. CONTACT ------------------------------------------------------------- */
.contact-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.contact-card { border: 1px solid var(--line); border-radius: var(--r-xl); padding: clamp(28px, 4vw, 44px); background: #fff; display: flex; flex-direction: column; transition: box-shadow .3s var(--ease), border-color .3s; }
.contact-card:hover { box-shadow: var(--shadow-3); border-color: #d6dbe3; }
.contact-card .card-ico { width: 56px; height: 56px; font-size: 28px; }
.contact-card h2 { font-size: 26px; letter-spacing: -.025em; margin-bottom: 8px; }
.contact-card p { color: var(--muted); }
.contact-number { font-family: var(--font-display); font-size: clamp(30px, 3.2vw, 42px); font-weight: 600; letter-spacing: -.035em; color: var(--ink); margin: 28px 0 24px; display: block; }
.contact-card .btn { margin-top: auto; }
.info-list { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 20px; }
.info-item { padding: 24px; border: 1px solid var(--line); border-radius: var(--r-lg); background: #fff; }
.info-item i { font-size: 22px; color: var(--blue); }
.info-item h3 { font-size: 16px; margin: 14px 0 6px; }
.info-item p { font-size: 14.5px; color: var(--muted); }
.map-frame { border-radius: var(--r-xl); overflow: hidden; border: 1px solid var(--line); aspect-ratio: 21 / 8; background: var(--bg-soft); }
.map-frame iframe { width: 100%; height: 100%; border: 0; filter: grayscale(.35) contrast(1.02); }

/* Areas */
.areas { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 28px; }
.areas .tag { background: #fff; }

/* 22. CTA BAND ------------------------------------------------------------ */
.cta-band { padding-block: clamp(48px, 6vw, 80px); }
.cta-box {
  position: relative; overflow: hidden;
  background: var(--blue-deep); color: #fff;
  border-radius: var(--r-xl);
  padding: clamp(40px, 6vw, 80px);
  display: grid; grid-template-columns: 1.3fr .7fr; gap: 40px; align-items: end;
}
.cta-box::before { content: ''; position: absolute; right: -10%; top: -60%; width: 70%; height: 200%; background: radial-gradient(closest-side, rgba(243,117,6,.28), transparent); pointer-events: none; }
.cta-box::after { content: ''; position: absolute; inset: 0; background-image: linear-gradient(90deg, rgba(255,255,255,.05) 1px, transparent 1px), linear-gradient(rgba(255,255,255,.05) 1px, transparent 1px); background-size: 64px 64px; mask-image: linear-gradient(90deg, transparent, #000); -webkit-mask-image: linear-gradient(90deg, transparent, #000); pointer-events: none; }
.cta-box > * { position: relative; z-index: 1; }
.cta-box .eyebrow { color: #ffb36b; }
.cta-box h2 { color: #fff; margin: 18px 0 16px; }
.cta-box p { color: rgba(255,255,255,.72); font-size: 18px; max-width: 560px; }
.cta-actions { display: grid; gap: 12px; }
.cta-actions small { color: rgba(255,255,255,.6); font-size: 13px; text-align: center; }

/* 23. FOOTER -------------------------------------------------------------- */
.site-footer { background: var(--bg-soft); border-top: 1px solid var(--line); padding: clamp(56px, 7vw, 88px) 0 32px; }
.footer-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.1fr; gap: 48px; padding-bottom: 48px; border-bottom: 1px solid var(--line); }
.footer-brand img { height: 58px; width: auto; margin-bottom: 20px; }
.footer-brand p { font-size: 15px; color: var(--muted); max-width: 320px; }
.footer-col h4 { font-family: var(--font-body); font-size: 13px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--subtle); margin-bottom: 18px; }
.footer-col li + li { margin-top: 12px; }
.footer-col a { font-size: 15px; color: var(--ink-2); transition: color .2s; }
.footer-col a:hover { color: var(--blue); }
.footer-contact a, .footer-contact span { display: flex; align-items: center; gap: 10px; }
.footer-contact i { font-size: 18px; color: var(--blue); }
.footer-contact .big { font-family: var(--font-display); font-size: 22px; font-weight: 600; letter-spacing: -.02em; color: var(--ink); }
.footer-bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; padding-top: 28px; font-size: 13.5px; color: var(--subtle); }
.footer-bottom a:hover { color: var(--ink); }
.footer-keywords { margin-top: 18px; font-size: 12.5px; color: var(--subtle); line-height: 1.7; }

/* 24. FLOATING CONTACT ---------------------------------------------------- */
.fab-wa { position: fixed; right: 24px; bottom: 24px; z-index: 90; width: 58px; height: 58px; border-radius: 50%; background: var(--wa); color: #fff; display: grid; place-items: center; font-size: 30px; box-shadow: 0 10px 30px -8px rgba(31,170,89,.6); transition: transform .3s var(--ease); }
.fab-wa:hover { transform: scale(1.06); }
.fab-wa::after { content: 'WhatsApp'; position: absolute; right: calc(100% + 12px); top: 50%; transform: translate(6px, -50%); opacity: 0; background: var(--ink); color: #fff; font-size: 13px; font-weight: 600; padding: 6px 10px; border-radius: 8px; white-space: nowrap; transition: opacity .2s, transform .2s; pointer-events: none; }
.fab-wa:hover::after { opacity: 1; transform: translate(0, -50%); }
.mobile-bar { display: none; position: fixed; left: 0; right: 0; bottom: 0; z-index: 95; padding: 10px 14px calc(10px + env(safe-area-inset-bottom)); background: rgba(255,255,255,.96); backdrop-filter: blur(12px); border-top: 1px solid var(--line); gap: 10px; }
.mobile-bar .btn { flex: 1; --h: 48px; }

/* 25. REVEAL (JS etkinse) ------------------------------------------------- */
.reveal-on [data-reveal] { opacity: 0; transform: translateY(24px); transition: opacity .9s var(--ease), transform .9s var(--ease); transition-delay: calc(var(--d, 0) * 80ms); }
.reveal-on [data-reveal="fade"] { transform: none; }
.reveal-on [data-reveal="scale"] { transform: scale(.97); }
.reveal-on [data-reveal].is-in { opacity: 1; transform: none; }


/* 27. GOOGLE ADS REHBER BİLEŞENLERİ -------------------------------------- */
/* Sayfa içi gezinme */
.subnav { position: sticky; top: var(--header-h); z-index: 50; background: rgba(255,255,255,.92); -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px); border-block: 1px solid var(--line); }
.subnav-inner { display: flex; gap: 4px; overflow-x: auto; scrollbar-width: none; padding-block: 10px; }
.subnav-inner::-webkit-scrollbar { display: none; }
.subnav a { flex-shrink: 0; display: inline-flex; align-items: center; gap: 8px; height: 38px; padding: 0 14px; border-radius: 10px; font-size: 14px; font-weight: 500; color: var(--muted); white-space: nowrap; transition: background-color .2s, color .2s; }
.subnav a i { font-size: 17px; }
.subnav a:hover { color: var(--ink); background: var(--bg-soft); }
.subnav a.is-active { color: #fff; background: var(--ink); }
[id] { scroll-margin-top: calc(var(--header-h) + 72px); }

/* Hizmet menüsü kartları */
.svc-index { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.svc-link { display: flex; flex-direction: column; gap: 14px; padding: 22px; border: 1px solid var(--line); border-radius: var(--r-lg); background: #fff; transition: border-color .25s, box-shadow .3s var(--ease), transform .3s var(--ease); }
.svc-link:hover { border-color: #cfd5de; box-shadow: var(--shadow-2); transform: translateY(-2px); }
.svc-link .card-ico { margin: 0; width: 44px; height: 44px; font-size: 22px; }
.svc-link strong { font-family: var(--font-display); font-size: 17px; font-weight: 600; color: var(--ink); letter-spacing: -.015em; }
.svc-link span { font-size: 14px; color: var(--muted); line-height: 1.5; }
.svc-link em { margin-top: auto; font-style: normal; font-size: 13.5px; font-weight: 600; color: var(--blue); display: inline-flex; align-items: center; gap: 6px; }

/* Dikey zaman çizelgesi */
.timeline { position: relative; display: grid; gap: 0; counter-reset: tl; }
.timeline li { position: relative; padding: 0 0 28px 56px; }
.timeline li:last-child { padding-bottom: 0; }
.timeline li::before { counter-increment: tl; content: counter(tl, decimal-leading-zero); position: absolute; left: 0; top: 0; width: 36px; height: 36px; border-radius: 10px; background: #fff; border: 1px solid var(--line); display: grid; place-items: center; font-family: var(--font-display); font-size: 13px; font-weight: 600; color: var(--blue); }
.timeline li::after { content: ''; position: absolute; left: 18px; top: 40px; bottom: 4px; width: 1px; background: var(--line); }
.timeline li:last-child::after { display: none; }
.timeline h3 { font-size: 18px; letter-spacing: -.015em; margin: 6px 0 6px; }
.timeline p { font-size: 15px; color: var(--muted); }
.timeline .note { display: inline-flex; align-items: center; gap: 6px; margin-top: 10px; font-size: 13px; font-weight: 500; color: var(--orange-ink); background: var(--orange-50); padding: 5px 10px; border-radius: 8px; }

/* Doğrulama durum paneli */
.verify-list { padding: 6px 0; }
.verify-row { display: flex; align-items: center; gap: 14px; padding: 14px 18px; border-bottom: 1px solid var(--line-2); }
.verify-row:last-child { border-bottom: 0; }
.verify-dot { flex-shrink: 0; width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center; font-size: 15px; }
.verify-dot.ok { background: #ecfdf3; color: var(--green); }
.verify-dot.wait { background: var(--orange-50); color: var(--orange-ink); }
.verify-dot.todo { background: var(--bg-soft); color: var(--subtle); border: 1px dashed #cfd5de; }
.verify-row b { display: block; font-size: 14px; font-weight: 600; color: var(--ink); }
.verify-row span { font-size: 12.5px; color: var(--muted); }
.verify-row .pill-ok, .verify-row .pill-warn, .verify-row .pill-blue { margin-left: auto; white-space: nowrap; }
.ui-alert { margin: 14px 16px 16px; padding: 12px 14px; border-radius: 10px; background: var(--blue-50); color: var(--blue-ink); font-size: 12.5px; line-height: 1.5; display: flex; gap: 10px; }
.ui-alert i { font-size: 17px; flex-shrink: 0; margin-top: 1px; }
.ui-alert.warn { background: #fff7ed; color: #9a3412; }

/* Belge kolonları */
.doc-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.doc-card { border: 1px solid var(--line); border-radius: var(--r-lg); padding: 28px; background: #fff; }
.doc-card h3 { font-size: 19px; display: flex; align-items: center; gap: 10px; margin-bottom: 4px; }
.doc-card h3 i { font-size: 22px; color: var(--blue); }
.doc-card > p { font-size: 14.5px; color: var(--muted); margin-bottom: 18px; }
.doc-card .checklist { margin: 0; }

/* Rutin kolonları */
.routine { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.routine-col { border: 1px solid var(--line); border-radius: var(--r-xl); background: #fff; overflow: hidden; }
.routine-head { padding: 22px 26px; border-bottom: 1px solid var(--line-2); display: flex; align-items: center; justify-content: space-between; }
.routine-head h3 { font-size: 20px; }
.routine-head span { font-size: 12.5px; font-weight: 600; color: var(--blue); background: var(--blue-50); padding: 4px 9px; border-radius: 6px; }
.routine-col .checklist { margin: 0; padding: 22px 26px 26px; }
.routine-col.is-hl { border-color: var(--ink); }
.routine-col.is-hl .routine-head { background: var(--ink); }
.routine-col.is-hl .routine-head h3 { color: #fff; }
.routine-col.is-hl .routine-head span { background: rgba(255,255,255,.12); color: #fff; }

.two-col-list { display: grid; grid-template-columns: 1fr 1fr; gap: 12px 32px; }
.two-col-list.checklist { margin: 0; }

@media (max-width: 1024px) {
  .svc-index { grid-template-columns: repeat(2, 1fr); }
  .routine { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .doc-cols, .two-col-list { grid-template-columns: 1fr; }
  .svc-index { grid-template-columns: 1fr 1fr; gap: 10px; }
  .svc-link { padding: 16px; gap: 10px; }
  .svc-link strong { font-size: 15px; }
  .svc-link > span:not(.card-ico), .svc-link em { display: none; }
  .doc-card { padding: 22px; }
  .timeline li { padding-left: 50px; }
}

/* 26. RESPONSIVE ---------------------------------------------------------- */
@media (max-width: 1280px) {
  .nav-tag { display: none; }
}

@media (max-width: 1180px) {
  .header-phone span { display: none; }
  .nav-link { padding: 0 11px; }
  .hero-float.f-dash { left: -24px; width: 300px; }
  .hero-float.f-serp { right: -12px; width: 270px; }
}

@media (max-width: 1024px) {
  :root { --header-h: 68px; }
  .main-nav, .header-phone, .header-actions .btn { display: none; }
  .nav-toggle { display: grid; }
  .header-inner { justify-content: space-between; }
  .hero-grid, .split, .split-wide, .pin-layout, .faq-layout, .calc, .builder, .cta-box { grid-template-columns: 1fr; }
  .hero-visual { max-width: 640px; }
  .pin-aside, .faq-layout .faq-aside, .sticky-col { position: static; }
  .pin-stage { display: none; }
  .step { min-height: 0; }
  .section-head { grid-template-columns: 1fr; }
  .section-head .lead { justify-self: start; }
  .grid-4, .stats { grid-template-columns: repeat(2, 1fr); }
  .stat:nth-child(3) { padding-left: 0; border-left: 0; }
  .stat:nth-child(n+3) { border-top: 1px solid var(--line); }
  .process { grid-template-columns: repeat(2, 1fr); gap: 32px 0; }
  .process-item:nth-child(3) { padding-left: 0; }
  .process-item:nth-child(3)::before { left: 0; }
  .grid-3, .plans { grid-template-columns: repeat(2, 1fr); }
  .bento > *, .bento .span-3 { grid-column: span 3; }
  .bento .span-4, .bento .span-6 { grid-column: span 6; }
  .stack-card {
    grid-template-columns: 1fr;
    min-height: 0;
    position: sticky;
    top: calc(var(--header-h) + 12px + var(--i, 0) * 12px);
    box-shadow: 0 -8px 28px -14px rgba(11,20,36,.28), 0 16px 36px -12px rgba(11,20,36,.12);
  }
  .stack-media { aspect-ratio: 16 / 9; order: -1; max-height: 250px; }
  .calc-input { border-right: 0; border-bottom: 1px solid var(--line); }
  .footer-top { grid-template-columns: 1fr 1fr; }
  .info-list { grid-template-columns: 1fr 1fr; }
  .map-frame { aspect-ratio: 16 / 9; }
}

@media (max-width: 720px) {
  :root { --gutter: 20px; --header-h: 76px; }
  body { font-size: 15.5px; padding-bottom: 72px; }
  .fab-wa { display: none; }
  .mobile-bar { display: flex; }
  .brand img { height: 48px; max-width: 220px; }
  .grid-2, .grid-3, .grid-4, .plans, .contact-cards, .compare, .info-list { grid-template-columns: 1fr; }
  .compare-col + .compare-col { border-left: 0; border-top: 1px solid var(--line); }
  .bento > *, .bento .span-3, .bento .span-4 { grid-column: span 6; }
  .stats { grid-template-columns: 1fr 1fr; }
  .stat { padding: 24px 12px 4px 0; }
  .stat + .stat { padding-left: 16px; }
  .stat:nth-child(3) { padding-left: 0; }
  .process { grid-template-columns: 1fr; }
  .process-item, .process-item + .process-item { padding-left: 0; }
  .process-item + .process-item::before { left: 0; }
  .hero-actions .btn, .page-hero .hero-actions .btn { flex: 1 1 100%; }
  .hero-float { position: relative; inset: auto !important; width: auto !important; margin-top: 16px; }
  .hero-float.f-serp { display: none; }
  .hero-photo { aspect-ratio: 4 / 3; }
  .card, .step { padding: 24px; }
  .stack-card {
    top: calc(var(--header-h) + 8px + var(--i, 0) * 10px);
    border-radius: var(--r-lg);
  }
  .stack-media { max-height: 200px; }
  .stack-body { padding: 22px 18px 24px; }
  .stack-top { margin-bottom: 16px; }
  .stack-body h3 { font-size: 23px; margin-bottom: 10px; }
  .stack-body > p { font-size: 15px; line-height: 1.5; }
  .checklist { margin: 14px 0 20px; gap: 8px; }
  .checklist li { font-size: 14px; }
  .stack-actions .btn { flex: 1 1 auto; padding: 0 16px; }
  .process-item { padding-right: 0; }
  .contact-number { margin: 20px 0 20px; }
  .calc-results { grid-template-columns: 1fr 1fr; }
  .calc-result { padding: 14px; }
  .calc-result strong { font-size: 21px; }
  .hscroll-head { flex-direction: column; align-items: flex-start; }
  .hscroll-progress { display: none; }
  .case { width: 84vw; }
  .case-end { width: 84vw; }
  .faq-question { font-size: 17px; padding: 20px 0; }
  .faq-answer p { padding-right: 0; }
  .footer-top { grid-template-columns: 1fr; gap: 36px; }
  .cta-box { padding: 36px 24px; }
  .mega { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; scroll-behavior: auto !important; }
  .reveal-on [data-reveal] { opacity: 1; transform: none; }
  .marquee-track { animation: none; }
  .hero-title .w-in { opacity: 1; transform: none; animation: none !important; }
  .scribble path { stroke-dashoffset: 0; animation: none; }
}